LVDS CABLE Processing: Understanding The Product Is More Important Than Understanding The Customer

LVDS cable, EDP cable, VBYONE cable, LCD cable, RF radio frequency cable, ultra-fine coaxial cable

In the electronic components industry, most salespersons think that knowing the customer is more important than knowing the product, because this can better understand and strive for more cooperation with the customer. However, the customer of wire harness processing is more important to understand the product than the customer. If you can do this step well, it will lay a more solid foundation for your future cooperation with the customer.

From the perspective of a finished product, wire harness processing does not seem to have much technical content, but wire harnesses are diversified. If you do not know the product itself well and communicate with customers unclearly, serious consequences will result. For example, there are serious consequences such as short circuits and burned products. These consequences will make many customers re-select suppliers. In the eyes of many high-end customers, the quality of wire harness processing is more important than price.

When you choose to work with customers. We must first understand what the customer’s product is? What are the technical requirements? According to the customer's technical requirements, whether the company can meet the customer's requirements should be evaluated. Therefore, for wire harness processing, early communication with customers is very important. In fact, you don’t need to understand the customer’s current company’s organizational structure, but you must understand the customer’s product structure, the technical requirements of the wiring harness drawings, and communicate with the customer on the customer’s drawings so that the customer can understand the company’s technology and equipment. Understand, so that customers can be assured of cooperation with us. If you can’t do something, you must tell the customer that you can’t do it, don’t deceive the customer, because quality is to speak with facts, not with words.

When we work with customers, we are actually helping customers, so the degree of understanding of the product is directly related to how much benefit you can bring to customers. The correct advice can save customers costs and allow customers to reduce costs in future use. Complaining can make customers rely on your products, but they actually rely on you. Once this sense of dependence is established, your first choice for new project development will definitely be you.

Knowing the product will also make you confident in communicating with customers. A confident salesperson is what customers like because you can help him solve problems. But you have to pay attention that self-confidence is not complacency. Don't treat the customer as a fool, because the customer may not know the wiring harness very well, but the customer must be an expert in his field. So while you are familiar with the wiring harness products, you should also be familiar with the customer's industry as much as possible. In this way, you can reach a consensus with your customers on issues involving some customer industries. In the final analysis, it is also to understand the product.

Usually when we contact with the customer, the customer will give some photos, real objects or drawings, these may not be a big problem for a professional wiring harness sales, but you must distinguish the customer’s drawings. In the past production, you Maybe you have encountered inaccurate statements in the customer's drawings, or even incorrect product drawings. If you don't understand the product, just produce according to the customer's drawings, and you can imagine the trouble to the customer and you in the future.

Do you encounter that when communicating with a customer, the customer only gives you some product parameters and specifications to let you design for him and design product drawings for him? In such a situation, if you do not have a certain product familiarity, you will not be able to meet the needs of customers.

So how can we better understand the product?

First of all, we have to understand the composition of wire harness products. The wire harness is usually divided into three parts: wire, connector, and terminal. These three items all need us to understand, for example, what type of wire is suitable for how much current? What kind of connectors can meet customer needs? How many lines can be connected to what kind of terminal block? You must understand; then we have to understand the purpose of wire harness products. Many industries in our lives use wire harnesses. So which wire harness is really suitable for customers' products? You must all know.

Accumulation is very important. Long-term accumulation allows you to understand the product. No one can reach the sky in one step, and no one is an expert in the beginning; persistence is necessary. Maybe you will run into a wall, maybe you will be stumped by the customer's products, but we have to persist. Whether you can see the rainbow after the storm, it depends on whether you can persist.